How Performance Marketing Software Helps With Google Ads Optimization
How Performance Marketing Software Helps With Google Ads Optimization
Blog Article
Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce businesses are turning to server-side monitoring as a method to improve their information collection processes. While it calls for a lot more technical knowledge than routine GTM and might present extra prices, it can bring about better precision and even more reliable data
Pixel monitoring makes use of an item of code to sign up conversions on your website. It's easy to set up and much less susceptible to advertisement blockers.
1. Extra accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with changing browser privacy policies. This implies that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it needs to be.
Server-side monitoring is an extra safe and secure option that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be impacted by advertisement blockers or various other safety procedures. This supplies a lot more exact information and an extra full image of customer trips throughout networks.
Furthermore, this sort of monitoring enables services to track conversions beyond the web site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more possession over the information they send, and makes it simpler to adhere to various data laws. It's additionally a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by altering the postback link.
2. Much better control over information.
Server-side tracking enables companies to collect and improve information prior to sending it to third-party analytics/advertising platforms. This enhances data completeness and precision, which can aid marketing professionals make more informed marketing choices.
Typical pixel monitoring depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can result in information collection disruptions and incorrect results. Server-side monitoring makes it possible for services to bypass these limitations and provide exact, constant data that is less at risk to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is very important because new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is extra trustworthy for companies looking for to adjust to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data hauls prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is especially vital as various browsers and systems progressively change exactly how they handle cookies. As an example, in conversion tracking tools iOS 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Utilizing server-side monitoring, you can bypass these restrictions and continue to track conversions that took place outside of your internet site.
Additionally, server-side monitoring enables you to record individual data straight on your own web servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy offenses.
A server-side tracking system is a collection of directions that informs your site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's additionally used to activate event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate approach that utilizes a tiny piece of code on your page to collect information from users.
4. Much easier to implement
Server-side tracking is an information collection process that takes place on the website's very own web server, bypassing web internet browser limitations. This indicates that information collected by the website/app is first sent out to the server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it reduces the range of information management and provides companies a lot more control over transmission, making it usually much more reputable. As a result, it's much less vulnerable to data difficulties brought on by points like a broken connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Monitoring, your organization can collect real-time conversion data similarly that you would with pixels or a cookie, however this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and assists make sure conformity with privacy guidelines such as GDPR. Moreover, it likewise prevents the monitoring limitations imposed by web browsers and advertisement blockers.